3 Essential Marketing Channels for Small Businesses

We all need to start from somewhere. Starting your own business can be both challenging and lonely, we are here to help.

As a business, you want to communicate, attract and convince consumers that your product or service is of great value to them. Do your research, find your niche and start promoting.


“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos


Here are 3 marketing channels that will help you market your business at a low cost, some even for free.


Build a great website

It's almost 2022, every corner shop has an online presence. With platforms such as Wix you can build your brand's image and send the message across at a very good price (or hire a Partner). You can use the website as a portfolio or an online store (sell your products or services).


Don't forget of SEO, this will help your website be easily found by the consumer. Search engine optimization (SEO) is a measurable, trusted process used to send data to search engines.


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Blog

We know how the "blog" frightens people. But the truth is blog has different faces, this can be resources, articles, newsletters etc.


This is the easiest way to bring people to your website. Write about your business, give free information to your consumers and they will come to you. Sharing is caring

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Social Media

Social media marketing is one of the largest and most powerful marketing channel. Keep your customers in the loop, create valuable content (text, images, videos and reels) to encourage audience engagement.


A social media presence makes your business more accessible and can be used for customer service, suggestions and complaints.


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Which marketing channels are you using?

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