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How Often Should You Send Email Newsletter Campaign?

If you want to keep your readers updated about your business, send them an email newsletter. There are different opinions on how often you should send them, depending on your business. Today, I would like to share some great examples from the web and give you an idea of how the campaign works. So, keep reading!

There is no rule on how often you should send your email newsletter, but some basic suggestions can help you decide. Here are five tips for determining when to send an email newsletter:

  1. Weekly: The most effective method is to send your first email on Monday, collect all the recent activities that week, and then send it out again on Friday or Sunday. So, everyone has time to read it. This way, you can summarise what activities were done that week and give them a glimpse of what is coming up next.

  1. Bi-Weekly: Use this method when you send email newsletters to a group of people who already subscribe to your newsletter in advance. Doing this allows you to select only the best and most relevant articles to send each time.

  1. Monthly: This method is recommended for companies with limited sales and activities but whose products or services customers will value more if they come from time to time. In this case, sending a newsletter once a month allows potential customers to learn new things about your company and becomes an instrument for attracting new customers.

  1. Bi-Monthly: This schedule gives you time to review the recent activity and prepare to write. If you can give people something to look forward to, such as a gift or special offer, choosing this plan may be perfect for you.

  1. Quarterly: This method is perfect for companies with many activities and sales. This schedule gives you time to review the recent activity, choose the best and most relevant articles to send to your customers, and prepare for sending your next email newsletter.


Email newsletters are an excellent way to keep your customers informed and engaged. Make sure you design your newsletter in a way that is both visually appealing and easy to read, so that your subscribers will not only open and read it, but also act as a result. Also, keep in mind that there is no need for you to go with one method exclusively. You should choose a schedule based on how often you get customer input and what they expect.

1 Comment

Irina Makovetskaya
Irina Makovetskaya
Sep 20, 2023

Thank you, it seems to me that you can add creative elements to the email newsletter, for example, use stock images, of course they must be thematic and of high quality

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