Search is no longer limited to lists of links. Increasingly, brands are discovered, summarised, and recommended by large language models before a visitor ever sees a traditional results page or a website. This includes the luxury sector. This shift has led to new terminology, including GEO and LLM optimisation. While the language may be new, the underlying principles are not. For brands using Wix Studio, this change rewards thoughtful design, technical accuracy and clear cont

The idea that a website has three seconds to succeed is often presented as a hard rule. Load fast or lose the user. In many contexts, this is useful guidance. In luxury website design, the question is more nuanced. Luxury is not built on urgency. It is built on confidence, restraint, and trust. The way time is experienced in luxury environments is different, and that difference matters when considering how the first few seconds of a digital experience should feel. What the 3

The most effective digital work rarely announces itself. It does not rely on novelty, animation, or visual intensity to make its point. Instead, it feels settled. Easy to move through. Quietly confident. This calmness is often mistaken for simplicity or understatement. In reality, it is usually the result of many decisions being made carefully and consistently over time. Calm Digital Design Is the Outcome of Restraint Calm digital design does not happen by accident. It tends

“Something simple” is one of the most common requests in digital projects. It is also one of the least simple things to deliver. On the surface, it sounds like a preference for minimal design or fewer features. In practice, it usually points to something deeper. A desire for clarity. For ease. For a sense that the website will not become difficult to manage, explain, or outgrow too quickly. Understanding what sits behind this phrase is essential for anyone involved in buildin

Brand marketing strategy is not a buzzword. It is a structured way of shaping how customers perceive a business, how they choose it, and how they feel about it over time. Excellent ideas support a clear identity and help a brand engage with people in ways that feel authentic and relevant to them. Below are strategies worth considering when evaluating or refining your own brand marketing. Identify Your Audience and Brand Position Clearly A brand marketing strategy begins with

A business may already have a website that functions. Pages load, content is present, and enquiries arrive occasionally. Yet something still feels unresolved. The site may be difficult to update, unclear in its messaging, or misaligned with how the business has evolved. This is often the point at which a stronger partnership with a digital agency becomes valuable. Not to add more features or visual flair, but to bring structure, clarity, and continuity to the digital presenc

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