The aesthetic aspects of a website are just as important as the functional ones, and they work together to create the overall appearance and feel. Colour schemes, typefaces, and video all play a part in the user experience and the development of your brand. We'll go through the visual components of web design in this part, as well as some recommendations for choosing your own aesthetic decisions.
Colour palette
Your website colour scheme will establish the tone for your site when it comes to web design. Not only that, but carefully sprinkling a branded colour scheme across your website may help to reinforce your online branding.
Here are the colours you need to plan ahead for your website:
Primary colour: the most prevalent on your site
Secondary colour: used frequently, but less than your primary colour
Accent colours: used for actions or to highlight details
Typography
The visual components of type, such as font selection and text layout, are referred to as typography. Typography, an important aspect of web design, can be utilised to enhance a website's visual style or to reinforce written content throughout the site.
Consider that typography may be just as significant as the text themselves when selecting the ideal fonts for your website. Choose typefaces that are legible, fit your site's aesthetic theme, and are, above all, on brand. You may choose primary, secondary, and accent typefaces to control how a visitor views your written material, similar to how you might choose a colour scheme.
Background
The website background plays a crucial part in web design, since it sets the tone for your page. The background is what accompanies visitors as they scroll, whether it's static or dynamic.
You may use any picture or video as your website background, or use a primary/secondary colour (or gradient!). Whatever you choose, make sure it blends in with the rest of your site's aesthetic concept and draws visitors' attention without being too obtrusive.
Implementing scrolling effects, such as sticky scrolling is one method to bring extra excitement to a background. Read on to find out more about animations.
Imagery
Your website graphics may improve the message you communicate to visitors in a matter of seconds. This may include showcasing your company's goods or location, sharing images from an event, providing a branded favicon, or incorporating graphics into your site's design.
Use your own images or select one from the many available libraries: www.unsplash.com or www.pexels.com
Animation
Animations can really help your website stand out (as long as you don’t over do it!) Adding animation to a website is a great way to engage more with your visitors, and it may assist drive your users’ experience and actions. You may use animation across your site to provide visitors a more dynamic experience or to elicit certain responses.
Website Header
The top area of a website page is referred to as the website header, and it is the first thing visitors see. A header is typically used to show a navigation menu, business name, logo, or contact information in such a prominent area. Use a hamburger or traditional menu and don’t forget to include a clear call to action.
Website Footer
A website footer is a section at the bottom of the page that appears on each page of your website. Because it's the final thing visitors view, it's an ideal location to add and repeat crucial information that they could have missed without taking up too much visual space: Business name, address and contact information, site links, subscriber information and more.
AST & Partners specialises in launching attractive new websites for small businesses and start-ups. Our clients come from a variety of industries, including technology, robotics, digital health, wellness and wellbeing, enterprise, hospitality, and more.
Contact us for a consultation.