Every website owner should stay ahead of the curve by tracking key performance metrics. Why you ask? You can gain valuable insights into your website's performance, user behaviour, traffic insights, the effectiveness of your marketing strategies and many more.
Which website metrics should you track? We've made a list of 10 key website metrics every business owner should know.
1. Site sessions and unique visitors
One of the first report you will look into is the number of visitors, this will give you a good insight of "are people visiting my website?". The number will tell you if your website is getting more, less or stagnant traffic.
2. Sessions by traffic source and traffic category
Traffic sources measures where your website traffic is coming from. There are four main traffic sources: direct, organic search, referral and paid search.
This report will help you measure the effectiveness of your marketing efforts (or lack of).
3. New vs Returning Visitors
This report will track the number of people visiting your website for the first time versus the "returning" visitors and gives you an insight of your website's ability to attract and retain an audience.
4. Sessions by device
This data can be valuable for optimising your website's design and content for specific audiences.
5. Sessions by country
Understand the geographic locations of your visitors and how to adapt your content. Are you looking to expand your business to another country? This will give you a good idea of the number of visitors and their location.
6. SEO - report from Google Search Console
Utilise tools like Google Search Console and SEO Assistant in Wix to receive detailed reports on your website's SEO performance. Monitor key metrics such as impressions, clicks and what pages have increased / decreased in impressions and search queries.
7. Benchmarks
Compare your marketing performance against industry benchmarks to measure your standing within your niche. Identify areas of improvement and implement strategies to outperform competitors.
8. Organic Search
Monitor the performance of your website in organic search results. Track keyword rankings, click-through rates, and impressions for valuable SEO insights.
9. Bounce Rate
This report will help you measure the number of visitors who leave your website without taking any action (clicking on a button to go to another page, click on related blog post, or any of your call to action buttons). Reducing your bounce rate is essential to your website's health and conversion rates.
10. Most Popular Page
This report shows you the top pages of your websites, they are the most visited and bring the most page views and conversions. The most popular page report can help you understand which pages have a greater impact and can guide your strategy for updates and changes.
By consistently monitoring these 10 key website metrics, you'll be equipped with the insights needed to make informed decisions and optimise your online presence.
Whether you are focused on increasing website traffic, refining marketing strategies, or enhancing SEO performance, a data-driven approach is key to achieving your digital goals.
What do you need most help with? Idea generation, copywriting, design or analytics? Let us help you grow your business.